The question by the extensive use tours on theatre and music art objects in the context of vocational and tourism professional education development in the region (in case of the city of Vladivostok and Primorye territory)

• Bondar M.V.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

The article presents examples of the current state of excursion activity in the Primorye Territory, which is carried out under conditions of tourism development as one of the priority sector services. The author pays attention to the fact the culture level has largely impact on the formation of a positive image of the region’s tourist market funds. It emphasized that there is a system of Russian tourism education which occupies an important place excursion activity in the region. The relevance of the research based on the fact that institutions of culture and art are neglected while developing new tour routes in the context of vocational tourism education. Until now, in Primorye excursions traditionally focused on the objects of nature, architecture, the history of pre-revolutionary city of Vladivostok, the military-historical heritage. However, the author puts forward the idea that the conductive base for the implementation of educational, cultural and educational functions are institutions of theatre and music. They are potential objects of tourist show, requiring widely known in the region and special attention from professional excursion.

Keywords: institutions of culture and art, tourism Primorye Territory, the creative industry, the commercialization of culture, sightseeing, theater, image.